February 4, 2011

Link Love: The Most Valuable Small Biz Articles Posted This Week

Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:

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July 26, 2010

Make Your Next Contest Awesome

Filed under: Promotions — Tags: , — Meredith @ 3:49 am
I’m excited to launch my first ebook: 45 Contests. To celebrate I’m kicking off contests week here at Smaller Box. All week long I will be sharing contest-related resources and running a contest of my very own. First let me tell you all about the new ebook:

45 Contests is a 52 page ebook that explores promotional contests in depth and provides 45 real world examples of successful promotional contests. My ebook explains each contest in detail and explains how the contest sponsor benefited from the promotion.

Read Meylah’s Review of 45 Contests

Within the book you’ll find:

  • 11 factors you must consider before launching a contest
  • 8 different ways to promote a contest
  • A master list of 40 places you can easily get links and traffic for your contest
  • Tactics for encouraging people to become fans on Facebook without breaking Facebook’s promotional rules
  • Top notch examples of how you can use contests to:
    • increase brand awareness
    • improve customer engagement
    • improve your SEO
    • drive social media connections
    • score media placements
    • encourage customer loyalty and brand affinity
    • increase your website traffic
    • develop better products
    • grow your mailing list
    • drive sales
    • reinforce your branding

Special thanks to those that made this book possible. Including:
Rosamond Gifford Zoo
Geben Communication
Strategic Guru
ChiZine Publications
Fox Valley Volkswagen

*      *      *

Win a FREE Copy of 45 Contests

Naturally, the best way to promote a book about contests is with a contest. So I am going to give away a free copy of the book! To be eligible to win do any of the following things. Each action counts as one entry. There are 5 ways to be eligible to win (so you can enter to win up to 5 times):

1. Follow Smaller Box on Twitter (after you do, post to the comments below that you’re following, along with your Twitter name)

2. Fan Smaller Box on Facebook (after you do, post to the comments below that you’ve become a fan)

3. Subscribe to the Smaller Box newsletter, it’s on the top right side of this page (after you do, post to the comments below)

4. Post about the new ebook on a forum or your blog (after you do, post a link to it below in comments)

5. Tweet about this new ebook using this link. (after you do, post a link to your status in the comments below)

I will select a random winner on Monday, August 2nd. If you purchase the book before the contest ends and are selected as the winner you’ll receive a full refund.

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