Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
- A Beginners Guide to SEO – I realize I post a lot of these, but it’s a pithy subject that’s not well-understood by a lot of people new to online marketing, so whenever I run across a decent article on this I like to share it.
- Why You Need a Business Plan (This Means YOU)
- Biggest Keyword Research Mistakes
- How to Report Content Theives
- Link Building for SEO Beginners
- How to Evaluate the SEO Effectiveness of Your Shopping Cart
- Marketing for Start Ups – The title may not sound riveting, but if you read nothing else this week READ THIS ARTICLE! I think it’s the best one on the list this week. It explains why your marketing ideas aren’t going to cut it. It also has a good section on customer Cost per Acquisition, which echoes my articles last week about having to properly capitalize your business. I like this article because it pays more than lip service to the notion that your marketing has to be remarkable.
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