Link Love: The Most Valuable Small Biz Articles Posted This Week
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
- A Beginners Guide to SEO – I realize I post a lot of these, but it’s a pithy subject that’s not well-understood by a lot of people new to online marketing, so whenever I run across a decent article on this I like to share it.
- Why You Need a Business Plan (This Means YOU)
- Biggest Keyword Research Mistakes
- How to Report Content Theives
- Link Building for SEO Beginners
- How to Evaluate the SEO Effectiveness of Your Shopping Cart
- Marketing for Start Ups – The title may not sound riveting, but if you read nothing else this week READ THIS ARTICLE! I think it’s the best one on the list this week. It explains why your marketing ideas aren’t going to cut it. It also has a good section on customer Cost per Acquisition, which echoes my articles last week about having to properly capitalize your business. I like this article because it pays more than lip service to the notion that your marketing has to be remarkable.
This content is copyrighted. See my content sharing policy here.
Hey thanks for the extra-kind words! Glad it was useful.
Comment by Jason Cohen — October 15, 2010 @ 9:26 am
Can’t wait to read the Content Thieves article. This is such a touchy subject and now I finally have a good resource to direct people to that are struggling with this problem!
Comment by Courtney Dirks — October 15, 2010 @ 12:39 pm
@Courney, I think people sometimes copy blog content without realizing why it’s a problem.
I’ve added a link to my content sharing policies at the bottom of all my articles in the hopes that people will actually read what I wrote and respect my policies. When I find my content copied, I prefer to send a note reiterating my policy and hope that the person I contacted will comply. Most people will once you explain why you don’t want your content reproduced.
If you find someone won’t comply after you ask nicely, the article I linked has pretty good ideas on how to address the problem.
Comment by Meredith — October 15, 2010 @ 12:51 pm