Valentine's Day Advertising for Handmade
Enjoy the benefits of over $600 worth of advertising for only $65!Spread the word about your brand with email AND social media marketing, with your message reaching thousands of people who love to shop indie and handmade.
Get your products seen by the thousands of people who visit indie and design blogs like Design Sponge, A Softer World and Kind Over Matter every month.
Exposure like this is often out of reach for indie businesses, but through the power of collective buying, this exposure can be yours.
How does it work?
Through the concept of a co-op. We've put together a group of artisans who are sharing the cost of advertising and this enables us to
buy expensive ad space we can’t afford on our own. For my own ecommerce business, this form of advertising has been tremendously successful. That’s why I put together a special co-op to boost holiday sales.
Each co-op member pays an equal share to belong to the co-op. Then the co-op members list their products on ishopindie.com's special edition Valentine's Day website. We use our membership dues to buy ads for I Shop Indie's Valentine's Day site, and that brings in prospective customers in droves. Customers find items they want on I Shop Indie's Valentine's Day site and then click to buy. That click brings the customer from I Shop Indie to the artisan website and then the purchase is made directly from the artisan.
What's included with my membership?
* 10 products on any category page of our special edition Valentine's Day ishopindie.com website, 1 of which you can choose to feature right on the home page. 2 bonus items can be listed on the "sale" page. Your products will appear on our Valentine's day website for a full year!
* Real-time access to your click-through data, you can update your product listings 24/7 with just a few clicks. Remove products with low click-through, promote products with high click-through on the home page.
* Your promotions, sales, coupon codes, etc. promoted to our monthly mailing lists, we have over 3,500 opt-in subcribers! You will be able to promote on our lists for our January, February and March issues!
* Your news, promotions, sales, etc. promoted on I Shop Indie's Twitter and Facebook accounts until March 31, 2011!
Where will I Shop Indie Advertise?
From January 10 though mid-February you'll see ads for I Shop Indie's Valentine's day website on several high-traffic sites including Design Sponge, Kind Over Matter and A Softer World.
How much does membership cost?
Membership is $65.00.
Anything else I should know?
I wrote this blog post several months ago about the cumulative effects of marketing. It's the one thing I think everyone should read before they get involved with any advertising or marketing because it helps you understand how advertising and marketing really works over time and how you see benefits from it long after an initial ad stops running. If you're new to marketing or advertising, check it out.
How can I join or ask other questions?
Email me and I'll be happy to assist.