If you visit Smaller Box regularly you may have noticed the posts haven’t been as frequent and I haven’t sent out newsletters lately. Why is this?
1. I’ve been super busy with my own business
For the longest time I had been balancing my work on my clothing and accessory label with tech work. I did it because I was making tons of money doing tech work but it was also keeping me from making as much money as I knew I could be making with Ex-Boyfriend. I finally gave up tech work entirely and have been 100% focused on Ex-Boyfriend, working 60-80 hours per week along-side by business partner and husband Matt Snow.
We’ve had laser-like focus on the wholesale side of our business and started partnerships with some pretty major retailers. Our eat-sleep-breathe obsession is getting our products in just about every US mall in the in the next 12 months. This hasn’t left me much time to do anything else, which brings me to my next point…
2. I’m not sure how to write for Smaller Box these days
Most of my readers are in a different place with their entrepreneurial endeavors. A lot of my readers are running one woman shows and have no desire to be huge or build a multi-million dollar brand. I’m not disparaging that choice, but it’s not where we are with our business.
In the time since I started blogging here the questions and business situations I hear about haven’t changed and I can’t give the same answers I gave a few years ago knowing what I know now. I used to encourage everyone to make their situation work and I can’t keep doing that.
Creating a successful business requires a much steeper time and financial investment than most people are prepared to make, and that’s the real reason many businesses don’t grow or fail entirely. I can’t cheerlead the cause of starting a business with only a few hundred bucks in your spare time because it’s not something I believe in. I think it’s a road to heartache and frustration and I can’t encourage it. Yes, you do hear success stories about people who made those start up conditions work, but it’s not the norm, it’s not something you should count on.
I am hoping to still get posts in when I have the time, but at this point I really only feel like I can cover topics that are relevant to where I am with my business currently and it may be topics that aren’t relateable to hobbyists. Hopefully it will still be material that will interest some of you and maybe bring in new readers who are in the same stage with their careers that I’m in now.
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