June 29, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

I’ve been so busy with running my company that I’ve hardly had time to share great links, so today’s update is a bit long. Before I get to it, I wanted to tell you that one of my favorite biz coaches, Sarah Shaw, is doing a free conference call on July 10th about how to get your business to $1 million. You can sign up for it here.


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May 4, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

Want to see your products in TV and movies? This week only Lauren Aseff is spilling her secrets about how to get your products into TV and movies. The offer ends TODAY, so don’t miss out.

Here are my favorite ecommerce, small business and marketing reads of the week:


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April 13, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

Happy Friday! Here are my favorite reads from around the web this week:

Lastly, on a personal note, if you’d like to help Ex-Boyfriend out with our charitable fundraiser for homeless animals any little bit is appreciated! Read the details here! Fundraiser ends Sunday.


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March 12, 2012

Cool Tool: Statmyweb

Filed under: Cool Tools — Tags: , , , — Meredith @ 5:51 am

Whether you want to check up on the health of your own site, spy on competitors or evaluate a blog to see if it’s worth sending them a sample to review, StatMyWeb is a handy too. Here’s the type of info you can gather about any website:

1. Estimated website traffic
Why this is useful: If it’s a competitor’s site you can get an idea of how their traffic compares to your own. If it’s a site soliciting a product sample for review, you can see if they have enough traffic to make a review on their site worthwhile. If it’s a site you’re considering adding to your press list, you can see if they get enough traffic to make it worth the time it will take to pitch them.

2. What pages are most visited on a site
Why this is useful: If you’re analyzing a competitor site, this might give you an idea of which of their products are most popular. You can use this kind of information to make decisions about your own product development.

3. Keywords a site ranks well for
Why this is useful: If you’re analyzing your own site, it’s important to know what search phrases you rank well for. You want to be sure that those phrases are relevant for what you sell. If you’re looking at a competitor’s site you might be able to get ideas for new key phrases you want to optimize for. You can use information about your own rankings and competitors’ rankings to make tweaks to your site’s search optimization. (Need more SEO help? Check out my free SEO download.)


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March 2, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

Filed under: Link Love — Tags: , , , , , , , — Meredith @ 8:54 am


Below are my favorite reads from around the web this week:


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February 3, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

Filed under: Link Love — Tags: , , , , — Meredith @ 8:24 am


Happy Friday, everyone! Here are my favorite recent reads from around the business and marketing blogosphere:


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January 20, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

Filed under: Link Love — Tags: , , — Meredith @ 8:25 am

Happy Friday! Hope everyone had a great week. Below are my favorite recent reads from around the web, check ‘em out:


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January 17, 2012

3 Common Novice SEO Mistakes

Filed under: SEO — Tags: — Meredith @ 9:44 am

Think you’re optimizing for search engines? If you don’t fully understand SEO (search engine optimization) you may be making one of these common novice mistakes:

1. Building Content on Many Domains
You’ve got products on Etsy, you’ve got a blog on blogger.com, you’ve got a portfolio site on your own domain.  What a mess! You might think you can update all 3 and search engines will sort it out, but that’s not how it works. The search engines do not know that www.etsy.com/yourshop and yourshop.blogspot.com and yourshop.com are all the same business. Instead it’s going to count those as 3 different sites. So if you’ve been building links to the blog, that won’t help drive traffic to your Etsy shop or your website.

The fix:
Your company presence needs to be on one domain, and it needs to be a domain you own. This way you only have to do the SEO work for your yourwebsite.com, every link to yourwebsite.com boosts the SEO for yourwebsite.com, every piece of content you produce on yourwebsite.com boosts your SEO. There’s no reason to put SEO work into a domain you don’t own. Instead put your online shop on your own domain and host your own blog. That way all your SEO efforts are concentrated and more effective.

2. Amassing Low Quality Links
So your site gets 10 visits per day and your friend’s site gets 10 visits per day, and you exchange links on your links pages thinking you’re “link building”.  That’s not how link building works any more.  If you want search engine love, you need to get links from some good quality, high ranking, high traffic sites.It’s okay to also have links from medium traffic sites, you’ll certainly want a mix. But links from only low quality, low traffic, low rank sites will get you nowhere fast.

The fix:
Publicity is a great way to start getting links from good quality websites. When high profile blogs write about your business and link your site, not only do they send  a rush of traffic and sales, they also send a signal to search engines that your site is worth recommending. If you don’t know how to get started with publicity, I’ve got a detailed ebook that can help you out. It describes all the techniques and tools I used to get my online shop linked on high profile websites like ICanHasCheezburger, Gizmodo and iVillage.

3. Failure to Research Keywords
If you’re optimizing for the wrong keywords your SEO efforts are going to flop. I see two particular blunders with keywords: 1. optimizing for keywords that are so competitive that your have very little chance of ranking for them. 2. optimizing for keywords that are not the words customers would use to find your products. Optimizing for the right keywords is what helps search engines send perfectly matched visitors to your website, so it’s important to get your keywords right.

The fix:
Do your keyword research. There are tons of great tools out there, like Google’s Keyword Tool, that can help you determine which keywords to optimize for. If you aren’t familiar with how to do keyword research, check out my FREE SEO guide. I’ve put together some terrific articles that will help you through the process.


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January 6, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

I’ve been so behind in sharing links. The holidays were crazy busy and my Smaller Box updates get a little behind. I realize today’s list is a bit long but it’s chock full of great stuff. Here’s what I’ve read that you should check out:


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January 3, 2012

4 Ways to Keep Your Website Fresh & Get Tons of Traffic from Google

Filed under: Ecommerce,SEO — Tags: , , , — Meredith @ 6:28 am

Fresh content is a valuable ingredient in search engine optimization (more on how that works here). Google wants your site to continuously evolve and grow and be updated. Search engines want to send their users to the best websites, and if your site appears to be a ghost town, it’s going to be tough to get love from search engines.

Churning out new content regularly can be demanding, especially on an ecommerce site. So here are some suggestions for areas of your site that you can easily add content to:

Customer-Generated Content
Customer-generated content is a great way to add new content to your site without having to do a ton of work. You can share product reviews customers have written or testimonials. You can have a page featuring photos of your customers using your products. The beauty of customer-generated content is that it doesn’t require much writing on your part and it lends social proof to your business.

New Products
Adding new products to your line is a no-brainer way to add new content. It gives you something to tell wholesale clients, press contacts and retail customers about too.

New Site Features
Be sure to add some new widgets to your site now and then. Think about things like seasonal gift guides, free downloads, or other tools and gizmos your customers might enjoy. (For example my conversion calculator or Cry Wolf’s online games.)

Blog Posts
Updating a blog is a great way to keep your site updated. You can blog about your latest media placements (be sure to update your press page with these), upcoming events (update your events page if you have one), promotions (update your coupons page with these if you have one) or just a little fun chit chat (we do this often on the Ex-Boyfriend blog).

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