June 28, 2011

Hitting a Production Ceiling? Maybe It’s Time to Work With a Manufacturer

Filed under: Growing Your Business — Tags: , , — Meredith @ 7:24 am

I know a lot of people who start out as creative entrepreneurs do it because they like making things. I know that’s how I started. At first it’s fun making cool stuff for friends and family, then you realize people like what you do and you can sell it. You go online and orders start coming in. At first it might seem like a dream come true, but as time goes on and you go from a trickle of orders to a flood, making stuff gets to be a chore. The bigger you get, the closer you get to max production capacity. You can’t make products 24/7. Plus, running a business is about more than just manufacturing. You’ve got other responsibilities like marketing, customer service, bookkeeping, etc.

One way to combat this issue is working with a professional manufacturer. I do not necessarily mean some factory in a 3rd world country. You can stick to your independent small business values and still bring on help. That’s exactly what we did with Ex-Boyfriend. This week on Vianza, I’ve shared my story about how we arrived at this decision and my tips on finding the right production partner.

If you’re starting to feel like a one-person sweatshop, check out these posts…


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July 2, 2010

Link Love: The Most Valuable Small Biz Articles Posted This Week

Filed under: Link Love — Tags: , , , — Meredith @ 11:06 am


Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:


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February 26, 2010

Link Love: The Most Valuable Small Biz Articles Posted This Week

Filed under: Link Love — Tags: , , , , , , , — Meredith @ 5:57 am


Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:


This content is copyrighted. See my content sharing policy here.

January 18, 2010

Hiring A PR Professional for Your Indie Business

Filed under: PR — Tags: , , , — Meredith @ 1:08 am


Hiring a PR professional can be a great way to kick start some publicity for your brand but with so many options to choose from, how do you know you’re hiring the right person of agency? Here are a few things to ask any agency you’re considering hiring.

1. How will you determine which press outlets to pitch for me?
Some agencies or PR people have a pre-made list of press they like to deal with. They use the same list for all their clients. This might be okay’ish if your target audience is the same as their other clients. It’s not ideal. The best option is a PR agency or person that will build a custom press list for your business.

2. Describe your process for pitching editorial contacts.
Many agencies send a blanket pitch to all of their press contacts. They create a pitch for your brand and fire up an email program that sends this pitch to every contact on the press list. It’s kind of like throwing everything at the wall and seeing what sticks. You’re better off working with a PR person that will tailor pitches to the individual contacts on your press list. You certainly do not want the same pitch going to a parenting magazine and a mens’ fashion blog, even if you sell products for both men and babies.

3. Tell me about the types of clients you’ve done work for in the past.
Hire an agency or professional that has experience working with companies like your own. If you sell fitness clothing, you probably don’t want to work with an agency or professional who mainly works with home decor clients.

With anyone you’re thinking about hiring, ask them what types of clients they’ve done work for in the past. Ask what results they were able to get that client and ask how long they’ve been in their line of work.

4. Do you have an area of focus in the publicity arena?
Some agencies or PR pros focus primarily on print media, others are more focused on celebrity product placement or online PR. There isn’t really a right or wrong answer to this question, but it’s one you’ll want to ask up front.


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January 8, 2010

Link Love: The Most Valuable Small Biz Articles Posted This Week

Filed under: Link Love — Tags: , , , , , , — Meredith @ 1:02 am


Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:

Link love will be a regular Friday feature. Think of this as reads to tide you over for the weekend. My newsletter subscribers may be used to getting this type of content monthly, so if you enjoy my monthly newsletter, be sure to tune in on Fridays for suggested reads.

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