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March 22, 2011
As the weather gets warmer, a lot of you in Smaller Box land will be doing some outdoor vending. One thing that’s problematic about the real world is that people can’t simply click to take actions. Things are certainly moving in that direction with sophisticated wireless devices, but even those involve a little typing. To make it easy to get passersby onto your social networks, consider using SMS.
Both Facebook and Twitter allow their users to like and follow pages with a simple text message (provided their users have their mobile numbers registered with Facebook/Twitter). You can encourage them to text their way to your pages with a simple sign.
For Facebook
Ask people to text “like [page name]” to 32665
For Smaller Box the text message would be “like smallerbox”
This page will even make you a handy sign you can print and post at your booth.
For Twitter
Ask people to text “follow [twitter name]” to 40404
For Smaller Box the text message would be “follow smallerbox”
Make some signs for your upcoming event booths so people can easily connect with you online, even if they’re just passing by at a crowded show.
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February 18, 2011
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
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February 3, 2011
This week’s link love is a 2 parter. I was so busy last week I forgot to share links and I have a backlog of great reads to share.
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December 31, 2010
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
Want to boost your Valentine’s Day sales? I’m doing a special co-op that starts in about a week and a half. It includes online advertising, social media marketing and email marketing, so signing up will get you loads of exposure. I’m offering a special discounted price that expires TODAY! Here are the details.
This content is copyrighted. See my content sharing policy here.
December 17, 2010
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
This content is copyrighted. See my content sharing policy here.
November 2, 2010
In a round up last month I posted a link that explained how to create a Facebook reveal tab. If you glossed over that tutorial, today I’m going to try to get you to take another look. It’s a really neat feature that you can use to help grow your Facebook following and reward customers who like you on Facebook. Here are a few neat things you can use a reveal tab for:
1. Coupon Codes
I use my reveal tab to offer coupons to Facebook fans only. You can see it in action here (like the page to see the image change to show the coupon code). My website has coupon codes published on the product pages (see the tab on the lower right) and I tell visitors they should check out the Facebook fan page to see more offers. This helps drive people to follow my brand on Facebook and makes coupon codes accessible between newsletter mailings.
2. Exclusive Content/Previews
If you don’t offer coupon codes, you might use your reveal tab to share exclusive content instead. You can use this tab to offer a free ebook download or let fans see an exclusive sneak preview of a line of products you’re about to release. Exclusive content is a great way to draw in fans and even keep them coming back to your Facebook page.
3. Pre-Sales/Exclusive Pricing
Another special offer to extend to Facebook followers is pre-sales and exclusive pricing. If you’re about to release a new product or collection, selling it on pre-sale (before it’s for sale to the public) at a special price to fans is a terrific way to build buzz. You can even use this pre-sale income to finance the production of a larger batch of your product.
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October 1, 2010
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
Earlier this week I wrote a post about features you might want in an ecommerce system. A few readers asked me to suggest systems that do all of this. First, you may not need a system that does ALL of those things, check out my list and see which features your business needs. Second, I can’t personally vouch for any ecomm systems out there because I use a custom built system. My background is in writing web applications, so for me it was easiest to just create a system that had the exact features I wanted. Writing my own system also means I can tweak it forever to make it do what I want as I get new ideas. This isn’t a practical solution for most people, so here are two resources to check out: Practical Ecommerce’s Directory of Shopping Carts and their shopping cart reviews.
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September 17, 2010
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
This content is copyrighted. See my content sharing policy here.
September 3, 2010
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
This content is copyrighted. See my content sharing policy here.
August 27, 2010
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
This content is copyrighted. See my content sharing policy here.
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