June 29, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

I’ve been so busy with running my company that I’ve hardly had time to share great links, so today’s update is a bit long. Before I get to it, I wanted to tell you that one of my favorite biz coaches, Sarah Shaw, is doing a free conference call on July 10th about how to get your business to $1 million. You can sign up for it here.


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May 4, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

Want to see your products in TV and movies? This week only Lauren Aseff is spilling her secrets about how to get your products into TV and movies. The offer ends TODAY, so don’t miss out.

Here are my favorite ecommerce, small business and marketing reads of the week:


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March 30, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

Filed under: Link Love — Tags: , , , , , — Meredith @ 9:17 am

Happy Friday! Here are my favorite marketing and small biz reads from the web this week:


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March 16, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

Before I get into today’s links, I wanted to let everyone know my apparel & accessories company, Ex-Boyfriend, is doing a charitable fundraiser for homeless animals. As an animal lover, this is a cause that’s near and dear to me. Anything my readers can do to help would be greatly appreciated! Check out the details on how to help.

Now on to the links…


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March 14, 2012

How To/Tutorial: Giving Your Facebook Page a Timeline Makeover

Filed under: Social Media — Tags: , , , , — Meredith @ 4:01 am

I just finished updating Ex-Boyfriend’s Facebook page for the new “timelines” Facebook page format. If you haven’t updated your brand’s Facebook page for the new layout, don’t delay. Facebook will automatically change your Facebook page to a “timeline” style page March 30th. This layout change is a great opportunity to infuse your Facebook page with a new look that reflects your brand. To get your page ready for the switch, here’s what you’ll want to do:

1. Create/Apply Cover Image
The cover image appears at the top of a timelines style Facebook page. You’ll need to create an image that is 850 x 315 pixels. This image can be used to show off your products or the brand’s sense of style. Once you’ve created the image click the “change cover” link to add your new image. (We put a giant T-Rex on our cover image.)

2. Create/Apply Profile Image
The profile image is a slot that already existed on your Facebook page. Just be sure you have a 180 x 180 pixel image in that space. If you want to replace your profile image, click “edit profile picture” to get to the screen to upload a new image.

3. Create/Apply Application Icons
Application icons are the buttons visitors will use to visit the tabs on your Facebook page. Your application icons should be 111 x 74 pixels. To add icons click “edit page” and then click “apps” on the left menu. Click the “edit settings” link under the tab you wish to edit. Next to custom tab image click “change”. You’ll be taken to a screen where you can upload a custom image. Click “change” again and upload your 111 x 74 pixel icon.

Not sure how to make your new Facebook timelines style profile awesome? Here are some really cool ways people have tricked out their new Facebook timeline style pages.


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January 6, 2012

Link Love: The Most Valuable Small Biz Articles Posted This Week

I’ve been so behind in sharing links. The holidays were crazy busy and my Smaller Box updates get a little behind. I realize today’s list is a bit long but it’s chock full of great stuff. Here’s what I’ve read that you should check out:


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January 2, 2012

Get Your Customers to Brag About Your Products

Filed under: Ecommerce,Social Media — Tags: , , — Meredith @ 5:44 am

I was so inspired by Amazon.com’s confirmation page that I decided to do something similar on my own website. Below is what Amazon’s confirmation page looks like (click for a closer look):

Notice on the right side Amazon encourages their customer to tell their friends on Twitter and Facebook about their recent purchase? This is a great idea! How many times have you ordered something online and felt so excited about your purchase that you wanted to brag a little about your awesome find? I know I’ve been there. This little widget makes bragging about a purchase a little easier for Amazon’s customers.

Here’s how we implemented something like this on Ex-Boyfriend’s confirmation page (click to see close up):

When our customers click the share buttons, a Facebook or Twitter pop up appears that announces what they purchased. (In instances where our customer bought more than one item, we display a drop down so the customer can select the item to share.) Click the image above to see an action shot of how it works.

How to do it:
This is the tricky part, you’re going to need some technical know how to implement this. If you’re on a site like Etsy this won’t be possible. (Though I can’t imagine why Etsy has not yet implemented this feature on their confirmation screens.) If you’re on your own site, you’ll need to be able to access the code that controls your confirmation screen and determine where it spits out the list of items your customer just purchased. You can use those variables to set up prompts for Facebook and Twitter links.

Twitter is a little easier and they have a nice easy developer tutorial here. Facebook is a little more difficult. You’ll need to create an app that uses the streamPublish function (a Facebook developer function that allows to your application to publish to the user’s wall). If your site is in PHP and you know a little PHP, this shortcut is a pretty nice time saver. If you’re not tech savvy enough to make sense of the Faceconn toolset and want to implement a feature like this on your site, a freelance PHP developer should be able to put this together for you pretty easily. You can look for a PHP freelancer on Vendor Wiz or a freelancer search site like elance.com.


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June 24, 2011

Link Love: The Most Valuable Small Biz Articles Posted This Week

Filed under: Link Love — Tags: , , , , , , , , — Meredith @ 12:28 pm


Happy Friday! Below are my recommended reads this week from around the web:

Lastly, I wanted to recommend checking out Kyle-Beth Hilfer’s legal blog. She covers legal issues that pertain to small business and creative professionals. Add it to your feed reader for great insights on this important topic.


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June 3, 2011

Link Love: The Most Valuable Small Biz Articles Posted This Week


Sorry June’s started off a little quiet. I am back from vacation and have more posts lined up for next week. In the meantime, check out some of these useful reads below:


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May 6, 2011

Link Love: The Most Valuable Small Biz Articles Posted This Week


Lots of great reads this week about Facebook, SEO, and growing your business…

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