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January 6, 2012
I’ve been so behind in sharing links. The holidays were crazy busy and my Smaller Box updates get a little behind. I realize today’s list is a bit long but it’s chock full of great stuff. Here’s what I’ve read that you should check out:
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January 2, 2012
I was so inspired by Amazon.com’s confirmation page that I decided to do something similar on my own website. Below is what Amazon’s confirmation page looks like (click for a closer look):
Notice on the right side Amazon encourages their customer to tell their friends on Twitter and Facebook about their recent purchase? This is a great idea! How many times have you ordered something online and felt so excited about your purchase that you wanted to brag a little about your awesome find? I know I’ve been there. This little widget makes bragging about a purchase a little easier for Amazon’s customers.
Here’s how we implemented something like this on Ex-Boyfriend’s confirmation page (click to see close up):
When our customers click the share buttons, a Facebook or Twitter pop up appears that announces what they purchased. (In instances where our customer bought more than one item, we display a drop down so the customer can select the item to share.) Click the image above to see an action shot of how it works.
How to do it:
This is the tricky part, you’re going to need some technical know how to implement this. If you’re on a site like Etsy this won’t be possible. (Though I can’t imagine why Etsy has not yet implemented this feature on their confirmation screens.) If you’re on your own site, you’ll need to be able to access the code that controls your confirmation screen and determine where it spits out the list of items your customer just purchased. You can use those variables to set up prompts for Facebook and Twitter links.
Twitter is a little easier and they have a nice easy developer tutorial here. Facebook is a little more difficult. You’ll need to create an app that uses the streamPublish function (a Facebook developer function that allows to your application to publish to the user’s wall). If your site is in PHP and you know a little PHP, this shortcut is a pretty nice time saver. If you’re not tech savvy enough to make sense of the Faceconn toolset and want to implement a feature like this on your site, a freelance PHP developer should be able to put this together for you pretty easily. You can look for a PHP freelancer on Vendor Wiz or a freelancer search site like elance.com.
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June 24, 2011
Happy Friday! Below are my recommended reads this week from around the web:
Lastly, I wanted to recommend checking out Kyle-Beth Hilfer’s legal blog. She covers legal issues that pertain to small business and creative professionals. Add it to your feed reader for great insights on this important topic.
This content is copyrighted. See my content sharing policy here.
June 3, 2011
Sorry June’s started off a little quiet. I am back from vacation and have more posts lined up for next week. In the meantime, check out some of these useful reads below:
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May 6, 2011
Lots of great reads this week about Facebook, SEO, and growing your business…
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April 22, 2011
TGIF! Who’s ready for a tall frosty gin and tonic? (me) But first, some recommended reads from the web this week…
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March 22, 2011
As the weather gets warmer, a lot of you in Smaller Box land will be doing some outdoor vending. One thing that’s problematic about the real world is that people can’t simply click to take actions. Things are certainly moving in that direction with sophisticated wireless devices, but even those involve a little typing. To make it easy to get passersby onto your social networks, consider using SMS.
Both Facebook and Twitter allow their users to like and follow pages with a simple text message (provided their users have their mobile numbers registered with Facebook/Twitter). You can encourage them to text their way to your pages with a simple sign.
For Facebook
Ask people to text “like [page name]” to 32665
For Smaller Box the text message would be “like smallerbox”
This page will even make you a handy sign you can print and post at your booth.
For Twitter
Ask people to text “follow [twitter name]” to 40404
For Smaller Box the text message would be “follow smallerbox”
Make some signs for your upcoming event booths so people can easily connect with you online, even if they’re just passing by at a crowded show.
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February 18, 2011
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
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February 3, 2011
This week’s link love is a 2 parter. I was so busy last week I forgot to share links and I have a backlog of great reads to share.
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December 31, 2010
Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:
Want to boost your Valentine’s Day sales? I’m doing a special co-op that starts in about a week and a half. It includes online advertising, social media marketing and email marketing, so signing up will get you loads of exposure. I’m offering a special discounted price that expires TODAY! Here are the details.
This content is copyrighted. See my content sharing policy here.
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