Sorry this week was light on posts. I am on vacation in Berlin right now. In the meantime, here are some links. Also don’t forget to sign up for my 6/8 group coaching session. Space is almost filled, and this is a great, budget-friendly way to try out coaching and pick my brain on any topic you’ve seen me write about. We’ll talk by phone for a full hour! I’ll not only answer your questions, you’ll get to hear me answer questions other entrepreneurs put forth, so everyone will benefit.

• Tips for Creating Content for Email Newsletters
  
  
• Information Sequencing – Important post about how to display information that helps convert website visitors into buyers.
• A Guide to Innovative Content Types – SEOmoz explores ideas for content that will improve your SEO, goes beyond simple blog updates.
• 9 Things to Check Before You Click Publish – avoid errors on your blog with this handy checklist
• Using Your Return Policy to Convert Shoppers into Customers
  
  
• Story Marketing – great post by Tara Gentile related to my post last week about your company’s purpose
  

TGIF! Who’s ready for a tall frosty gin and tonic? (me) But first, some recommended reads from the web this week…

• Econsultancy Explains Why You Should Start Thinking Like a Media Publisher
• Some Thoughts from Get Elastic on “Name Your Own Price” Style Sales
• How to Build the Perfect Facebook Fan Page (Many examples of nicely designed pages included)
• Tips for Improving Your Product Photos (complete with befores and afters so you can see exactly how to step up your product photo game)

Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:

• Meylah’s Review of New Ebook: Harnessing Google Analytics
• Lessons to Learn from Groupon to Make Sure Your Site Isn’t Dull
• Improve Your Email Confirmations to Boost Profits
• How to Get Links From Fans
• Reasons Your SEO May Not Be Working
• How to Manager Visual Hierarchy for Conversion – A great read if you’re working on web design or re-designing your site.
• 5 Ways to Use Your PR Coverage
• Need a 10 Million Dollar Sales Bump? One Retailer Shares How They Did It

Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:

• Use Google Insights To Fine Tune Your Website
• The 5 Dimensions of Social Proof For Your Ecommerce Website
• Craft MBA’s Tips on Recycling Your Content
• Focus Groups vs Cash -Marketingsherpa does a nice job of describing why I advocate testing over customer surveys