November 2, 2010

3 Clever Things You Can Do With a Facebook “Reveal” Tab

Filed under: Social Media — Tags: , , , , — Meredith @ 8:16 am

In a round up last month I posted a link that explained how to create a Facebook reveal tab. If you glossed over that tutorial, today I’m going to try to get you to take another look. It’s a really neat feature that you can use to help grow your Facebook following and reward customers who like you on Facebook. Here are a few neat things you can use a reveal tab for:

1. Coupon Codes
I use my reveal tab to offer coupons to Facebook fans only. You can see it in action here (like the page to see the image change to show the coupon code). My website has coupon codes published on the product pages (see the tab on the lower right) and I tell visitors they should check out the Facebook fan page to see more offers. This helps drive people to follow my brand on Facebook and makes coupon codes accessible between newsletter mailings.

2. Exclusive Content/Previews
If you don’t offer coupon codes, you might use your reveal tab to share exclusive content instead. You can use this tab to offer a free ebook download or let fans see an exclusive sneak preview of a line of products you’re about to release. Exclusive content is a great way to draw in fans and even keep them coming back to your Facebook page.

3. Pre-Sales/Exclusive Pricing
Another special offer to extend to Facebook followers is pre-sales and exclusive pricing. If you’re about to release a new product or collection, selling it on pre-sale (before it’s for sale to the public) at a special price to fans is a terrific way to build buzz. You can even use this pre-sale income to finance the production of a larger batch of your product.

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5 Comments »

  1. Great tips Meredith, surely useful to lot of us!

    I’m going to share this post on the Imaginative Bloom facebook page too.

    Comment by Irene — November 2, 2010 @ 8:36 am

  2. I have been thinking about this for my biz. and have some follow up qws. Do you find the discount overcomes any objections in not receiving product immediately? Do you think this could be effective If the biz is brand new when buyers are unfamiliar with the brand( might be scarier to part with their money if its a high ticket item)? How steep a discount would you say overcomes this…? I was actually thinking a value added “give away.” Also isnt presales prohibited in some states? Id love to hear more about this – case studies etc. I think this could really help a small biz get started by customer driven financing of some of the first order sold online.

    Comment by Meredith — November 20, 2010 @ 8:48 pm

  3. Re: presales, I think the size of the discount can make up for the delay in delivery as long as the delay isn’t too long. I probably wouldn’t expect customers to wait more than a few weeks. I don’t think being a new brand makes or breaks trust. A professional site design, good privacy/return policy make a difference. I am not aware of presales being banned in some places but I am not a lawyer so I can’t give legal advice. I don’t have case studies on this but I do know of tshirt labels funding tee prints with presales.

    Comment by Meredith — November 20, 2010 @ 9:08 pm

  4. [...] 3. The Scratch-My-Back-I’ll-Scratch-Yours Coupons can be used as a carrot to get customers to do something. You can use these types of offers to get customers to join your newsletter, like you on Facebook, refer their friends, etc. I think this kind of offer works especially well with Facebook reveal tabs. [...]

    Pingback by Smaller Box :: Blog :: 5 Things You Didn’t Know About How to Market With Coupons — January 12, 2012 @ 9:27 am

  5. [...] 3 Clever Things You Can Do With a Facebook “Reveal” Tab [...]

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