October 6, 2009

Making Charitable Work Part of Your Brand Identity

Filed under: Branding,PR — Tags: , , — Meredith @ 11:41 am

The key to brand building is telling a story. Anyone can sell handbags or earrings, part of what makes your products stand out is the personality behind the business. There are lots of great ways to show a bit of yourself to your customers: create a Flickr account, maintain a blog. Share your process, share your workspace, share a bit of you. One valuable way to share with your customers is through your charitable activities. We all like to do business with socially responsible companies, so if you’re involved with a good cause make this part of your brand’s story…

Read the rest of this article on Modish Biztips, where I posted it as a guest contributor >>

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2 Comments »

  1. [...] Extra Credit Read: Making Charitable Work Part Of Your Brand Identity Comments [...]

    Pingback by Smaller Box :: Blog :: New Years Resolution: Make a Press-Worthy Calendar of Events — January 4, 2010 @ 1:28 am

  2. [...] job of outlining how not to incorporate charitable efforts into your advertising. Last fall I wrote an article on the right way to do this, because I’m a big believer in making social responsibility part [...]

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