Sorry June’s started off a little quiet. I am back from vacation and have more posts lined up for next week. In the meantime, check out some of these useful reads below:

• Converting Customers Online vs In a Brick and Mortar Shop – This article draws analogies between elements of a brick and mortar store and your website and describes the effect these elements have on your conversion rate
• Keyword Research That Doesn’t Suck – Ian at Conversation Marketing describes how his team of online marketing pros conducts keyword research, an essential step in SEO.
• 10 Essential Shopping Cart Features
• How the Power of Free and Scarcity Influence Decision Making – great article with examples of how to use these elements in your web design to increase sales
• How Facebook Likes Help Your Website – if you aren’t using Facebook “like” buttons on your site and product pages, you may be missing out on a ton of sales
• Search and Retargeting Lead to Brand Embrace – I have said a zillion times that remarketing tools like Adroll can have a huge impact on brand awareness and sales, if you haven’t tried this valuable tool yet, what are you waiting for? It even comes with a FREE trial.
• What Are You Doing to Earn Facebook Likes?
• 25 Ways to Get Links – You can spend all day on keyword research and on-page SEO but if you don’t have links, your SEO will flop. This article provides 25 ideas on how to get ‘em.