Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:

• Use Google Insights To Fine Tune Your Website
• The 5 Dimensions of Social Proof For Your Ecommerce Website
• Craft MBA’s Tips on Recycling Your Content
• Focus Groups vs Cash -Marketingsherpa does a nice job of describing why I advocate testing over customer surveys