Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:

• How Do You Outsource When You Don’t Know What You Want?
• 8 Ways to Monitor the Competition’s SEO
• 10 Point Quality Control Checklist for Email Marketing
• 8 Ways to Improve Your Call to Action in Email Marketing
• Beginner’s Guide to SEO