Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:

• My Business Got a Bad Review! Now What?
• Pump Up the Value of Your Products by Emphasizing Their Benefits
• How to Design a Header That Makes A Great First Impression
• Etsy as a Business Incubator
• Check Please: Tips for Checking Your Wholesale Customers’ Credit
• 17 Ways To Minimize Friction in the Sales Process