Every day I check out the 100s of subscriptions in my RSS feed about marketing, PR, advertising, branding, social media, and a host of other topics of interest to small businesses that sell online. Most of what gets posted isn’t earth shattering but I reserve Fridays for the best reads of the week. So here you have it, the most valuable things I read in the business blogosphere this week:

Note I was away on vacation last week so there will be a special “Link Love” post this weekend with extra reads. Stay tuned.

• Are You Suffering from Homepage-itis?
• Build a Better About Page
• 10 Free Usability Testing Tools to Improve Your Website and Shopping Cart
• 31 Tips for Winning Over Retailers
• How to Handle 4 Common Shipping Problems
• How Mountain Equipment Co-op Found the Ultimate 404 Error Page Design
• 25 Ways of Encouraging and Rewarding Customer Engagement