May 3, 2010

Quick Tip: Use Keyword “Bounces” As Product Development Tools

Filed under: Growing Your Business — Tags: — Meredith @ 5:40 am

Brown Pottery Bowls Photograph by henatayeb

Stumped on what to offer in your online store next? Check out your website stats. Your stats probably have a section that tells you what keywords people searched to find your website. What’s interesting is sometimes they found your site searching for things you don’t actually sell, variations on things you do sell.

Let’s say you sell bracelets, maybe you’ll notice a lot of people found your site searching for “plus size bracelets”, which you don’t sell yet. Those customers probably bounced when they realized your shop doesn’t carry exactly what they wanted. This should give you the idea to start carrying plus size bracelets.

Go through all the keyword bounces and see if there’s a pattern. You’ll see what people are looking for most and this can help guide your future product development.

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  1. Hi Meredith,
    I just want to thank you for everything I’ve learned here. I discovered you about a month ago, now you’re apart of my daily routine. I look forward to your new post, and catching up on the archives.
    Thanks Again!

    Comment by renee — May 5, 2010 @ 4:28 am

  2. So glad you’re finding my blog helpful 🙂

    Comment by Meredith — May 5, 2010 @ 6:46 am

  3. This is a great idea, Meredith! I suppose I knew this in the back of my mind, but I don’t think I’ve ever seen it written clearly this way. A great reminder for us all!

    Comment by Julie - A Fine Tooth Comb — May 11, 2010 @ 7:40 am

  4. This is such a smart tip!

    I just love your blog, keep up the great work!

    Comment by DancingMooney — May 27, 2010 @ 11:05 am

  5. Thanks! If you like my articles please spread the word 🙂

    Comment by Meredith — May 27, 2010 @ 11:17 am

  6. Great tip. Would’ve never realized it. Thank you!

    Comment by Glenda — May 27, 2010 @ 2:01 pm

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