January 2, 2012

Get Your Customers to Brag About Your Products

Filed under: Ecommerce,Social Media — Tags: , , — Meredith @ 5:44 am

I was so inspired by Amazon.com’s confirmation page that I decided to do something similar on my own website. Below is what Amazon’s confirmation page looks like (click for a closer look):

Notice on the right side Amazon encourages their customer to tell their friends on Twitter and Facebook about their recent purchase? This is a great idea! How many times have you ordered something online and felt so excited about your purchase that you wanted to brag a little about your awesome find? I know I’ve been there. This little widget makes bragging about a purchase a little easier for Amazon’s customers.

Here’s how we implemented something like this on Ex-Boyfriend’s confirmation page (click to see close up):

When our customers click the share buttons, a Facebook or Twitter pop up appears that announces what they purchased. (In instances where our customer bought more than one item, we display a drop down so the customer can select the item to share.) Click the image above to see an action shot of how it works.

How to do it:
This is the tricky part, you’re going to need some technical know how to implement this. If you’re on a site like Etsy this won’t be possible. (Though I can’t imagine why Etsy has not yet implemented this feature on their confirmation screens.) If you’re on your own site, you’ll need to be able to access the code that controls your confirmation screen and determine where it spits out the list of items your customer just purchased. You can use those variables to set up prompts for Facebook and Twitter links.

Twitter is a little easier and they have a nice easy developer tutorial here. Facebook is a little more difficult. You’ll need to create an app that uses the streamPublish function (a Facebook developer function that allows to your application to publish to the user’s wall). If your site is in PHP and you know a little PHP, this shortcut is a pretty nice time saver. If you’re not tech savvy enough to make sense of the Faceconn toolset and want to implement a feature like this on your site, a freelance PHP developer should be able to put this together for you pretty easily. You can look for a PHP freelancer on Vendor Wiz or a freelancer search site like elance.com.

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  1. I must be the antithesis of everyone you know because I HATE those pop ups. If I’ve purchased something, I already know what it is and I never feel like telling the whole world at least until I have the item in hand and it has lived up to my expectations.

    I find these share on popups annoying. In fact I find most popups annoying.

    Comment by Patricia C Vener — January 13, 2012 @ 9:43 am

  2. Just to be clear, nothing on my page pops up unless the customer clicks the share links. In the case of clicking a share button, a smaller window pops open to make the sharing fast and easy.

    If the customer is uninterested in sharing they can ignore the share part of the page and nothing will ever pop up.

    I am sure there are customers who won’t talk about a product until it’s delivered but that’s not everyone. I have certainly talked about stuff I just ordered on FB if it was an item was excited about finding. I often IM with my girlfriends about stuff I am considering buying or just bought and share those links.

    Comment by Meredith — January 13, 2012 @ 9:46 am

  3. […] “I would never _____ so I don’t ______ with my business”. I recently wrote about adding social share buttons to my order confirmation pages. Several Etsy sellers were quick to protest that they’d never […]

    Pingback by Smaller Box :: Blog :: 5 Myths About Your Customers That Will Lose You Money — January 16, 2012 @ 8:29 am

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