No matter how carefully we plan it, we always end up with too much of one thing and not enough of something else when we do live events. We hate to tell a customer we are out of her size or we just sold the last one of whatever she had her eye on all day. The truth is we never run out of anything, we just can’t bring everything in the universe to a 10×10 square booth at a live event. We usually try to offer to ship desired items we’re out of and even offer free shipping. We’re better off losing a few bucks on shipping than losing an order.

The trouble is our booth is always a madhouse at live events. We need a way to efficiently and seamlessly take mail orders on the go. This is why we made “Out of Stock” sheets. Our Out of Stock sheets are professionally designed 2 part carbonless forms. They allow our customers to simply fill out their shipping information and order. When they’re done, the customer gets a copy and we get a copy.

Why have Out of Stock sheets:

• They make you look professional and trustworthy
  Sure you could scribble down the customer’s info on your notepad, but it makes you look like an amateur. It doesn’t inspire confidence that the customer’s shipment will arrive and it doesn’t give the customer an instant copy of her receipt.

• Gives your customers a transaction record
  Your customer wants to walk away from the transaction feeling confident in your business. An instant receipt gives her a feeling of proof that the transaction is legitimate.

• Saves you time and headaches
  If your booth is busy with customers flinging cash at you for stuff you have on hand, you don’t want to take time out to write down the details of a mail order. You don’t want to be trying to remember what details you need or scribbling in your notebook. You want to just hand your customer a clip board, pen and a form that collects all the info you need. You hand her the form, she hands it back completed and the transaction is done. She walks away with a receipt. You leave with a properly prepared order sheet.

What to include on Out of Stock sheets:

• An attractive professional design
  If you aren’t any good at design, work with a design professional. Having a nice looking order form instills confidence and reinforces your branding. Be sure your form includes your company logo and fonts. You also want to make sure you use carbonless forms that automatically make a duplicate of the pages as the customer writes. That way your customer gets a copy of the order and you get a copy. We got our forms made at PrintRunner. Their prices are great and the print quality is top notch. (Note: Printrunner has a 50% off sale now through Nov 30, use coupon code NV50CF at checkout.)

• Customer Contact info
  Be sure you get all the necessary contact information you need to fill the customer’s order. This includes name, address, phone number and email address.

• Order Details
  Include sufficient fields for the customer to provide their order info. If your products vary in size or color be sure you’ve got fields for the customer to fill out that information.

• Marketing
  Be sure your form includes a checkbox to join your mailing list and a coupon code for your online shop (if you use coupons).

• Company Contact Info
  Include your company web address, company phone number and email address. You want the customer to feel confident that she can contact you if she has a question.

• Delivery Details
  Set expectations about delivery times for your customer’s order. Let her know what shipping method you use, how long the order will take to ship and what the expected delivery time frame is.

I seldom discuss Etsy specific tools, but since they’re a giant in the handmade scene and they have a new tool, I thought I’d take a few minutes to talk about it. Etsy recently released a tool enabling their sellers to advertise on site search results (yay) in the most half-assed way possible (boo).

Having a paid search tool on this site is long overdue, but with so many great models to base their system on, it’s disappointing that so little thought seems to have gone into this tool. Though I imagine the goal may have been to make the tool as simple as possible for a non-technical user base, the lack of advanced options makes this tool far less valuable to both sellers and shoppers. Here’s what they could do to improve:

1. Relevance
Relevance is probably the most important thing for search. It’s important to consumers and the sellers. If the consumers get irrelevant search results, they’ll get fed up and leave. If the sellers are paying for impressions in search results that don’t relate to their products, they’re wasting their money.

Today the first search I plugged in was “cupcake jewelry.” Under the ad results I got a match for a cat collar. Huh, that’s not jewelry. Did the seller put spammy keywords in the listing? Nope! Etsy was keying on the word cupcake. Which means I got a result that had nothing to do with what I wanted and the seller’s money was wasted.

I tried to search on “robot sculpture”. What did I get? Robot art print, robot tote bag and robot quilt. There were robot sculptures a’plenty on Etsy’s non-paid search results, but the ad results were shown on top and they were not what I’d asked for.

If Etsy isn’t going to give their users sophisticated tools like broad vs exact matching for their listings, it’s their responsibility to make their search result smarter.

2. Pay Per Click
The issue listed above (lack of fine tuned relevance) is exacerbated by the fact that Etsy charges per impression not per click. This is pretty bad news since you’re paying for impressions on results that aren’t targeted to your products. The issue could be mitigated (at least for the seller) if charging was based on clicks. At least then your budget wouldn’t be entirely wasted on irrelevant searches since mismatches would be unlikely to score clicks.

3. Auctioning and Quality Scores
Most search-based ad tools charge based on two things, quality score and demand. Here’s what this means:

Imagine you sell jewelry, since this is an especially competitive market, there’s more demand for the ad space, so as a result the cost to advertise in that space costs more. You might pay 50 cents per click vs someone selling reusable dog diapers, who is probably going to have far less competition.

The other ingredient that usually goes into price is quality score. This means the ads that get the most clicks and/or conversions get the better price or placement. This would be especially valuable to Etsy, since they receive an additional commission on conversions (sales). Why not give cheaper impressions/clicks to shops that are actually selling? In the long run, those shops are more profitable for Etsy, plus they’re giving consumers what they want (as evidenced by the sales).

This results in higher quality search results for shoppers, since only the better/more serious shops will end up at the top of the heap. This means customers are likely to see more things they are likely to buy.

4. Campaigns
Not being able to organize your ads into campaigns is yet another failing with Etsy ads. You basically get one campaign and you can choose to list some or all of your items, but that’s about it. There’s no option to organize your high dollar value products into a campaign with a high budget and low dollar value products into a campaign with a low budget. You can’t organize your best sellers into a higher budget campaign, unless you want to exclude everything else. You can’t organize a seasonal campaign just to market your Halloween products.

I will give Etsy this, search marketing tools are above and beyond better than their previous attempts at paid ad offerings. That said, this tool has a long way to go. The focus should be on creating a tool that allows the best and most relevant matches to rise to the top. A goal that’s impossible with this tool’s current implementation.

Have you tested the new paid search tool? Have you noticed an increase in sales as a result? If you shop Etsy, do you feel satisfied with the quality of the ads that display on search?

Want an alternative to Etsy’s ads? Check out the I Shop Indie holiday season co-op. More details here…

It’s almost time for the winter holiday season! If you’d like to give your online shop a boost in traffic and sales, co-op advertising is here to help.

If you’re new around here, this is how co-op advertising works:
1. Designers wishing to participate pay a membership fee to belong to the co-op
2. The co-op dues are used to buy ad space that directs traffic to ishopindie.com
3. That ads bring the customers, who see your products featured on I Shop Indie
4. The customers find what they want, click and are sent to your online shop to make a purchase

If you join the I Shop Indie you’ll get:

• TEN products on each of our co-op websites, including cutique.com, ishopindie.com and loungeluxe.com. Products will appear from October 15 through December 31, 2011.
• One product featured right on the home page for each of our co-op websitse
• TWO bonus items can be listed on the “sale” pages of each site.
• Your promotions, sales, coupon codes, etc. promoted to our monthly mailing lists, we have over 3,500 opt-in subcribers! You will be able to promote on our lists for our October, November and December issues!
• Your news, promotions, sales, etc. promoted on I Shop Indie’s Twitter and Facebook accounts until December 31, 2011!
• Real-time access to your click-through data 24/7! You’ll always know exactly how many clicks your products are getting and you can add, edit or delete listings any time through our easy account manager tool. You can remove items with low click-through or promote items with high click-through right on the home page.

When/Where will I Shop Indie Advertise?
From early November through mid-December you’ll see ads for I Shop Indie on several high-traffic sites including Design Sponge, Kind Over Matter, Design for Mankind, Design is Mine, Making It Lovely, and A Softer World.

How much does membership cost?
Membership is $250.00 and covers your entire holiday season’s worth of advertising.

Note: I’ve been getting some requests from designers who wish to join the co-op even though advertising has already begun. If you’d like to join today I can offer you a pro-rated discount on membership. Email me for details.

Why isn’t membership cheaper? Like $5.00 or something?

A few reasons:

1. In order to pay for ad space on premium sites we need a good sized budget. You get what you pay for, and high traffic sites with an audience that loves to buy handmade aren’t giving their ad space away for free. While you can find low traffic blogs with cheap ad space, these placements provide very little value since they don’t have enough traffic. I buy ad space based on statistical probability, here’s how this works. If I know a site gets 1 million pave views per month and charges $400/month for ad space, and I average a click-through rate of .5% on my ads, I can expect that ad to cost 8 cents per click. Conversely, if I buy a $10 ad on a site with 10,000 page views per month I’ll end up paying 20 cents per click. Ultimately that pricier ad is cheaper per click and a better deal for my members. In order for afford that more expensive ad I have to collect membership dues that are sufficient to pay for it.

2. While I could try to get enough of a budget to pay for high traffic ads with cheap membership fees, this would require me to recruit hundreds of co-op members. Then members’ product listings would be lost in a sea of competitors with no one really getting to stand out. The benefits of membership would be very diffuse and it would be difficult for members to see beneficial results.

What have current/past members said about membership?
“I’ve had a lot of traffic, new people signing up for my email list and quite a few sales from the holiday promo, so thanks! Co-op advertising has been successful for me.”
Amber Coppings, Xmittens

“I’ve been very pleased with my participation in the I Shop Indie program so far. It’s been one of the biggest sources of traffic for my shop since I started and it’s led to some definite sales. ”
Mallory Whitfield, Miss Malaprop

“Thank you so much as I Shop Indie has gotten me press coverage with this journalist. Thank you so much. Much appreciated for everything!”
Charmaine Leung, Go Jewelry

Sorry for the lack of updates, I’ve been super busy with my primary business, Ex-Boyfriend. We’ve been having a cool week though and it’s only Tuesday

We’re crazy busy getting ready for some retail events at the end of July, so we just cranked out a lot of new art. See our Cupcake Ninjas below? So cute!

Also, our new Pirate Bunnies were on the front page of Cheezburger today and our beloved Fuzz Aldrin popped up on The Daily Show last night. You can see him starting at the 2:43 mark below:

We’ve also been super busy working on some more pretty amazing TV placements which I’ll be sharing once they’re live. More biz related posting later this week. In the meantime, check out my guest post from yesterday on Handmade Success.

P.S. Want to know more about how we’ve been scoring media placements? I’ve revealed my top secrets and strategies here.

It may seem like summer just started, but back to school shopping season is around the corner. If you want to get your products in front of customers, I Shop Indie is a great way to get noticed. I Shop Indie allows you to join forces with other indie designers to buy advertising and get your products seen on a bigger budget for a fraction of the cost. Here are the details on our upcoming fall membership:

How it works:
1. Designers wishing to participate pay a membership fee to belong to the co-op
2. The co-op dues are used to buy ad space that directs traffic to Ishopindie.com’s special edition back to school season website
3. That ads bring the customers, who see your lovely products featured on I Shop Indie
4. The customers find what they want, click and are sent to your online shop to make a purchase

What you get with membership:
1. 10 products on any category page of our special edition back to school season website.
2. One product featured right on the home page, which is the first page our visitors will see when they click on our ads.
3. 2 bonus items can be listed on the “sale” page.
4. Your products will appear on our back to school season website for a full year!
5. Your promotions, sales, coupon codes, etc. promoted to our monthly mailing lists, we have over 3,500 opt-in subcribers! You will be able to promote on our lists for our July, August and September issues!
6. Your news, promotions, sales, etc. promoted on I Shop Indie’s Twitter and Facebook accounts until September 30, 2011!

When/Where will I Shop Indie Advertise?
From early August through late September you’ll see ads for I Shop Indie’s spring season website on several high-traffic sites including Design Sponge, Kind Over Matter and A Softer World.

What Our Current Members Have to Say About I Shop Indie:
“I’ve had a lot of traffic, new people signing up for my email list and quite a few sales from the holiday promo, so thanks! Co-op advertising has been successful for me.”
Amber Coppings, Xmittens

“I’ve been very pleased with my participation in the I Shop Indie program so far. It’s been one of the biggest sources of traffic for my shop since I started and it’s led to some definite sales. ”
Mallory Whitfield, Miss Malaprop

“Thank you so much as I Shop Indie has gotten me press coverage with this journalist. Thank you so much. Much appreciated for everything!”
Charmaine Leung, Go Jewelry

How much does membership cost?
Membership will be $150.00. This includes a full year of appearing on the co-op site, 3 months of marketing on our newsletters and social media pages and all the traffic from our ads that will be running July though September!

Are there any discounts available?
Yes! Members who send in payment by Friday July 15th will receive 10% off their membership.

You can save an additional 10% if you contribute a product or products to our upcoming handmade giveaway. Our frequent handmade giveaways help us attract handmade fans to our newsletters and social media accounts. This in turn, gives you a larger audience to share promotions with. Handmade giveaway donations must have a retail value of $15.00 or more. With both discounts in place membership is only $120.00!

Space is going to be limited, so reserve early to secure your spot. You can sign up below and I’ll send you an invoice via Paypal.

I’ve just created an affiliate program for Smaller Box. If you’re unfamiliar with the idea of affiliate programs, the idea is you promote a product or service (such as my premium downloads and ebooks) and when the people you promote to make a purchase, you get a percentage of the sale price. If you’ve got a blog or mailing list that attracts artisans or small business owners, this is a great way to make some cash.

Right now I’m offering a 40% commission on Scoring Publicity for Small Business, which means you get $16.00 for every customer you send my way.

To get started all you have to do is join the affiliate program. Once you do, you’ll be able to access a special link you can share with your audience. When your audience clicks the link, any purchase they make will be credited to you and you’ll get a commission.

If you’d like to read more about affiliate programs or create one for your own products or services, here’s a post with more info on how affiliate programs work.

This past weekend, we did our first live event in several years. We don’t really like doing live events all that much. They’re a lot of work, they tend to be on weekends when we’d rather not be working, and they are exhausting. That said, we’ve decided they’re a useful tool for growing our business and meeting our customers, so we’ve decided to bite the bullet and start doing them. This past weekend we sold our tees and messenger bags at Art Star in Philadelphia.

Now conditions this past weekend were not ideal. The weather was gloomy and rainy, even pouring at some points. Our booth flooded. The turn out wasn’t what it would have been, had the weather cooperated. All of that said, we sold thousands of dollars in tees and bags, in just 14 hours. How did we do it? Here’s what worked:

1. Have an eye catching booth
One thing we noticed about this event, was that we felt like we were surrounded by a sea of white. Pretty much all the tents were white or beige. Many of them didn’t have much going on in the way of signage. At an event where everyone’s attention is split in a zillion directions, a color scheme that matches the scenery can be a real impediment.

The good news is you can order canopies, displays, table cloths, etc. in a variety of colors. So think about the colors associated with your brand and consider brightening your booth with bolder colors and larger, enticing signage.  Ideally, a large bold banner at the top of your booth should display your brand name along with a short punchy tagline about what you do.

At Ex-Boyfriend, our brand colors are red, white, and black. So we got a red tent and a big bold banner in black white and red featuring our company name, pictures of our most popular characters and our tag line “clothing that starts conversations” From across the courtyard, our booth stood out simply due to colors and signage.

2. Be Friendly
This sounds like a no-brainer but I can’t stress this enough. If you want to make money at these events, be sweet and friendly to every single person who comes up to you. I don’t care what they look like, I don’t care how they are dressed, I don’t care how old they are, I don’t care how sure you are they won’t buy. BE NICE! Be sweet to grandmas, be sweet to toddlers, be sweet to guys who look like they’re in Hell’s Angels. People will surprise you. Everyone is a potential customer and if you treat them like they’re already your friend and start chatting with them, they are more likely to actually become a customer.

When we saw people checking out our booth (and a lot of them did since we had a colorful display), we said “Hi! How are you today? Feel free to come on in and have some free candy and look around”. We said this to every single person we saw. And we sold products to people we might never have expected to sell to. People who looked nothing like what we had in mind as our regular customers. Some were buying gifts for friends or family, some were just people who surprised us.  We treated every single person we saw like we were happy to see them, because we were. No one was taken for granted. (If you click the candid photo above, you can see a larger version. Notice the body language and facial expressions on both the customers and our booth crew — everyone looks relaxed and happy, like they’re chatting at a party.)

If you think I’m belaboring this point, then listen up. The most telling thing I heard all weekend was this (from a mom shopping with her small children): “This is the best booth here this weekend. You guys are so nice. You’re the only ones who are smiling and said hello to me. Everyone else here is just scowling and acting like they are too cool to be bothered with me. You guys actually are cool.” No customer should have that experience at an event. I felt bad for her, embarrassed by the other vendors, and thankful that our crew brightened her day.

During the weekend, my friends and I took turns going on breaks and checking out other booths. I won’t say people were mean, but I didn’t find one other booth giving out the kind of warm reception we had at our booth. Not a single vendor even talked to us, unless we were buying something.  I am not at all suggesting you hard sell people. But making them feel welcome and comfortable, like they’re among friends, is going to make a huge difference in your conversion rate.

I think it also helps to work at your events with friends whose company you enjoy. If your booth crew is genuinely having fun, people are drawn to that. The more fun energy you can generate in your booth with your crew and customers, the more people you’ll draw.

3. Have freebies
Free stuff is a great for several reasons. It draws people in, it starts the conversation and it gives people something to take with them to remember your business. We had very nice glossy postcards printed with a popular print from our collection on the front and a promo code on the back. Everyone walked away with a free miniature print and our web address and a promotion code. The postcards we made didn’t look like ads, they looked like small art prints, making it more likely that customers would hang onto them, instead of throwing them away. We also gave out free candy at our booth, which is a great way to get people to approach and start chatting.

4. Put best sellers front and center
Although we sold some of everything at the show, we had particular items we sold out of entirely. They were hot items that everyone wanted. We made sure they were at the front and center of our display, because they drew people into our booth and got people talking about our products.

5. Take online orders
It’s impossible to guess exactly how much of something you’re going to need to take to a show, so have a back up plan for running out of hot sellers. We brought our laptop to the event so we could take orders. Anything that was sold out we offered to ship to our customers’ homes free of charge. Whatever money we lose on shipping, we chalk up to customer acquisition costs and don’t sweat it.

6. Have an email sign up
Be sure to have a notepad out that customers can use to leave their email address. When you go home with your new list, send those customers a custom email welcoming them to your list and thanking them for visiting your booth at the event. Remind them of any special offers you’ve still got running related to the live event, so they feel encouraged to place an online order, even if they didn’t buy something at the show.

7. Have purchase incentives
There’s a reason people selling cars throw in things like free maintenance for 1 year or 0% APR. These little sweeteners can move a customer from undecided to yes. You want to do the same thing at your booth. Consider offers like free gift with purchase or discounted pricing for buying several items. These offers encourage people to make purchases and make larger purchases.

8. Learn from your customers
As you sell at an event, take special notice of who you sell a lot of product to. Are most of the people handing you cash moms, teens, lesbians, dog owners, etc.? This is a really important thing to notice because it can give you ideas about who to market to when you’re planning your marketing efforts. You might uncover a new niche market you haven’t catered to before, that loves what you do.

Also pay attention to what people ask for. Do they want to know if your products come in a certain color. Do they want to know if it comes in a certain size or with certain features? These requests can help you shape your product development efforts, so take notes on what people are asking for.

9. Have a big mirror
One of the friends who came to this show with us loves hats. He was checking some out at a booth that only had a hand mirror. He ended up not buying because he couldn’t see himself well enough in the hats to decide if he wanted one. If you sell something people are going to wear, even if it’s jewelry or bags, bring a full length mirror. If people can try something on and see themselves using or wearing it, they already start envisioning owning the item and are more likely to buy it.

Don’t forget: Crowds and and a fun atmosphere attract more crowds, the photo above was taken shortly after the first photo featured. As pictured above, the number of a our visitors doubled in just a few minutes.

One of my favorite blogs (which isn’t updated nearly enough) wrote a post yesterday about calling people on their bullshit. The blogger, Jason, was explaining that he often gets these completely horrible, off-topic pitches for publicity and guest posting. He wants to tell these people off but usually does not. He finally did lay into someone recently and posted about it.

I read this thinking “good for him” (because I relate to everything he wrote), but at the same time thinking I’ll probably continue to keep my cool when I want to tell people off. I see reasons to let people have it on a near daily basis. I get emails at Ex-Boyfriend asking for free stuff. I get totally off-topic pitches for stories at Smaller Box. I’ve had people send me horribly rude emails complaining about my pricing and other aspects of my business that are really none of their business. I see fellow business bloggers dishing out advice I think is bullshit and selling their “consulting services” to creative businesses because they’re self-appointed experts on business now that they’ve sold a few dozen items on Etsy.

When people are being boorish or just plain stupid I absolutely want to call them on it. Here’s why I don’t:

1. There’s nothing in it for me
It would be fun to tear into people once in a while. But why do it? It won’t make me any more money. It will probably generate some drama that I’d rather not waste my time on. I have better things to do, so might as well just let these things be and spend my time and energy on more productive things.

2. I might have to deal with them later
While I’d love to tell the bloggers with 5 readers a day that the have no business asking me for free clothing to “review” on their website, I typically respond with something more like “Thanks for your interest in my line, but free samples aren’t in our budget right now.” Because that blogger with 5 readers now might eventually have enough readership that I do want publicity from them. They might get a job writing for a media outlet I have a friendly relationship with. There’s nothing to be gained from ruining their day with a nasty email, so why bother?

3. They might wise up
The person who sends me a terrible story pitch this week might send me a good one next week. The person who emailed to tell me my ad space should be free might eventually realize ad space can’t be free and be open to buying ad space from me. By being cordial in my exchanges with people, I’m not wrecking chances of working with them in the future, should I ever want to.

But some of these people totally need to hear this stuff
Part of the argument in Jason’s post was that it’s almost his responsibility to call people out. That just letting people get away with their bullshit with no consequences only encourages them to keep it up. That might be true. But I don’t feel like it’s my responsibility to school them — not when there’s nothing in it for me except a hassle.

What I can do is keep writing about the things I know to be true based on my experiences running my business. I can hope that my writing on topics like sample policies, editorial policies, pricing, selecting a consultant for your business, etc. are enough to sway the people I don’t agree with. I’m not going to convince everyone, but reading them the riot act probably won’t either.

Even though Christmas was just this past weekend, for retailers, it’s time to think Valentine’s Day. It’ll be here before you know it and people will start shopping for gifts in the next few weeks. To make the most of Valentine’s Day sales, I’ve put together a little Valentine’s Day co-op.

If you’re new around here, this is how co-ops work:
1. Designers wishing to participate pay a membership fee to belong to the co-op
2. The co-op dues are used to buy ad space that directs traffic to Ishopindie.com’s special edition Valentine’s Day website
3. That ads bring the customers, who see your lovely products featured on I Shop Indie
4. The customers find what they want, click and are sent to your online shop to make a purchase

Let’s face it, the holidays can be an awesome cash-fest when you sell online and January sales can be a real let-down. Marketing for Valentine’s Day is an easy way to keep the money coming in.

If you join the Valentine’s Day co-op you’ll get:

• TEN products on any category page of our special edition Valentine’s Day ishopindie.com website.
• One product featured right on the home page.
• TWO bonus items can be listed on the “sale” page.
• Your products will appear on our Valentine’s day website for a full year!
• Your promotions, sales, coupon codes, etc. promoted to our monthly mailing lists, we have over 3,500 opt-in subcribers! You will be able to promote on our lists for our January, February and March issues!
• Your news, promotions, sales, etc. promoted on I Shop Indie’s Twitter and Facebook accounts until March 31, 2011!
• Real-time access to your click-through data 24/7! You’ll always know exactly how many clicks your products are getting and you can add, edit or delete listings any time through our easy account manager tool. You can remove items with low click-through or promote items with high click-through right on the home page.

When/Where will I Shop Indie Advertise?
From January 10 though mid-February you’ll see ads for I Shop Indie’s Valentine’s day website on several high-traffic sites including Design Sponge, Kind Over Matter and A Softer World.

How much does membership cost?
Membership is $65.00.

This space has been quiet because I’ve been taking a little break. It’s been a busy few weeks behind the scenes. My online retail shop had its busiest month ever! I’ve also been working on some projects for Smaller Box. This coming year there will be:

• More ebooks
• Ecourses
• More advertising opportunities designed to fit a variety of budgets

And of course I’ll be covering all things small e-tailer related right here on the Smaller Box blog. In case you missed it, here are some of 2010′s most popular posts:

• 4 Things Outgoing Orders Should Contain
• Tips to Make Your Product Names Googleable
• The Case for Adding a Human Model to Your Product Photos and Web Design
• You’re Doing It Wrong: 4 Ways You’re Not Marketing to YOUR Customers
• Putting the Cart After The Horse: Finding Your Target Market
• There is No Magic Bullet: The Cumulative Effects of Growing Your Brand
• 7 Examples of Top Notch Product Photos and Why We Love Them
• 3 Cheapskates and How to Respond
• Do You Want to Make Money or Do You Want to Create

Lastly, I’d love your input on how to improve Smaller Box in 2011. If you have a few minutes, please check out my quick 5 question survey