May 11, 2010

Cool Tools: Concept Feedback

Filed under: Cool Tools — Tags: , , , , , , — Meredith @ 6:00 am

Back in January I wrote about the 5 Second Test site which helps you discover what people notice about your website. Today I’d like to introduce Concept Feedback.

Concept Feedback offers marketers, designers and developers “quick, actionable feedback from a professional community.” Best of all, this tool is free.

You can get feedback on your logo, website, product design, concept, etc. Just upload and the community will respond. You can also give other professionals feedback on their designs and ideas.


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April 1, 2010

Cool Tools: Using Google Docs to Stay Organized

Filed under: Cool Tools — Tags: , , , — Meredith @ 6:45 am

I love Google Docs. This free MS Office style suite of online tools helps me keep my life and my business organized. It’s great because it’s pretty much accessible from anywhere. I can get to it on my iPhone, my computer, etc., and it’s backed up online so chances of my losing my notes are slim. I can also download my docs to my computer and share Google Docs so if I need to give partners, freelancers or vendors access, I can set that up pretty easily.

Here are a few ways I use Google Docs to run my business:

1. Brainstorming
Any ideas that pop into my head immediately go into a brainstorm file. I can review my ideas and weed out things that I’m not going to act on, prioritize things I do want to act on soon.

2. To Do Lists
I always have a million things to do for my business and I wouldn’t remember to do even a fraction of it if I didn’t write it down.  Google Docs lets me keep to do lists, I usually organize mine by category (money related to-dos, web design related to-dos, marketing related to-dos, etc.).

3. Prioritizing
Google Docs also helps me remember what I need to do first. I can organize tasks by priority and even add notes on progress. I can also easily rearrange my priorities as more pressing tasks bubble up.

4. Organizing
Google Docs comes with folders and unlimited files, so I can keep things like my press list in there. I can create separate files for different press types, and add notes on when they were contacted last and what the conversation was.

I can keep a separate file for product design ideas and another for blog topic ideas. Without having an easy place to access, store and organize this kind of information I’d probably be drowning in notepads and post-it notes.


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January 19, 2010

Cool Tools: Protecting Your Original Work

Filed under: Cool Tools,Legal Issues — Tags: , , — Meredith @ 8:19 am

While trademarks, patents and copyrights are the strongest form of protection that you can get for your original work, sometimes it’s not practical to do this for every single piece. If you’re an illustrator, you may be drawing something new every day and it just may not be practical to register a copyright every day.

So what do you do when someone is making unauthorized use of your original work? How can you prove it belongs to you? One service that aims to help with this issue is MyOws. This free site allows you to upload and date stamp original works. They act as an independent 3rd party that can verify that you created and uploaded a piece on a specific date in history. This protection might not be a as strong as a registered copyright or trademark but it may still help you in resolving an issue around unauthorized use of your work.


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January 12, 2010

Cool Tools: What Do People Notice About Your Website?

Filed under: Cool Tools,Ecommerce — Tags: , , , — Meredith @ 8:17 am

Do you know where your site visitors’ eyes are drawn? Get the answer with 5 second test, a free online tool that lets you see where the visitor’s eye is drawn. Test your site usability. Figure out if people are noticing that banner about your new promotion.

How this works:

  1. Take a screenshot of the page you want to analyze
  2. Fill out a simple form
  3. Upload your screenshot
  4. Ask people to take a peak
  5. Testers look at your page for 5 seconds and list up to 5 things they remembered about it.

Easy enough? If you try it out let me know what you think.

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