In past articles, I’ve written about the importance of timing your promotions for the season and planning your promotional calendar in advance. OverstockArt.com has done just this with their Mother’s Day promotions.

Overstock Art is one of the Web’s leading distributors of reproduction oil paintings. To boost Mother’s Day sales the company sent out a special discount code for 40% off on oil paintings featured in their Mother’s Day gallery.

The company rounded out their plan with pitches to publications writing Mother’s Day gift guides and a blog post featuring the ten most popular oil paintings featuring images of motherhood. These efforts are a perfect example of promotions, PR and SEO all working in unison to help boost sales for a holiday.

Do It Yourself:
Make a list of upcoming holidays and events and brainstorm for ways to incorporate your products. Think about special promotions you can offer via email and social media. Think about how you can get press. Consider how you can improve your SEO to optimize for traffic and sales at various times of the year.

For more ideas read my article on planning your promotional calendar in advance.

Tried This Tactic?
Have you successfully run a marketing campaign based around a season or holiday? Tell us about your experience in the comments below.

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<< Read Part 2: Twitter
<< Read Part 3: Giving Customers VIP Deals
<< Read Part 4: Expanding Your Line
<< Read Part 5: Success by Association
Read Part 7: Stimulating the Senses >>
Read Part 8: Harnessing the Press >>