Having a varied product line with a range of options and price points is a great way to grow your business. At Ex-Boyfriend we’ve found that every time we add a new product to our collection we see even more business. Some other entrepreneurs I talked to described the same experience.

Charlene Anderson says “The best thing I did to grow my online business last year was add a new but related product line to my store. Artists and craftspeople (my niche) very seldom stick to one medium so having expanded product lines has allowed me to weather the recession intact.”

Alissa White of matchasource.com added gift sets to her line and says “The investment paid off when the holiday season hit. I sold the kit in three colors on matchasource.com and on Amazon. The kit was also sent out to media and bloggers who wrote favorable reviews which still send referrals to my door.”

Do It Yourself:
Think about items you can add to your shop that compliment your current offerings. This will allow your site to rank on search engines for more related terms and give customers a larger variety of items to choose from.

Be sure to pick things that make sense for your shop to carry and make sure you select items you can easily keep in stock.

Think about re-packaging your items as gifts, kits or sets so customers see your products in another light.

Tried This Tactic?
Added a new item to your line or re-packaged existing items in a new way? Let us know how it worked out for you.

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<< Read Part 2: Twitter
<< Read Part 3: Giving Customers VIP Deals
Read Part 5: Success by Association >>
Read Part 6: Well-Timed Campaigns >>
Read Part 7: Stimulating the Senses >>
Read Part 8: Harnessing the Press >>