The Best Thing I Did For My Business Part 2: Twitter
Twitter is a popular tool for small business. I sometimes talk about how to use Twitter the right way and point out examples of Twitter being misused. Here are a couple of business that found success with this tool.
Sharing Special Offers
Scanmyphotos.com attributes much of its growth to Twitter. They use Twitter to promote their site and send out special offers. Their offer of “1,000 free photo scans to users who post review and share their feedback” helped gain thousands of new loyal fans who eventually became customers.
Meeting New Customers
Kuru Footwear uses Twitter to look for potential new customers. They monitor Twitter for Tweets related to walking shoes and reach out to those people. Kuru often sends prospects to their page on “Best Walking Shoes” which discusses walking shoes, what to look for in the best walking shoes, and how Kuru is designed to be an excellent walking shoe. This type of educational content is a great way to establish your brand as an authority on the products you sell.
Do It Yourself:
Use Twitter for both sharing offers and engaging with customers. Monitor Twitter for keywords that pertain to your business and reach out to customers that may be interested in your products. Be sure to send them to landing pages with informative content rather than pages that appear to just be selling them something. A discount code can also help nudge a customer towards making a purchase.
Tried this tactic?
Discuss your successful experiences with Twitter in the comments below.
<< Read Part 1: Self-Promotion
Read Part 3: Giving Customers VIP Deals >>
Read Part 4: Expanding Your Line >>
Read Part 5: Success by Association >>
Read Part 6: Well-Timed Campaigns >>
Read Part 7: Stimulating the Senses >>
Read Part 8: Harnessing the Press >>
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Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 1: Self-Promotion — April 14, 2010 @ 9:02 am
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Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 3: Giving Customers VIP Deals — April 15, 2010 @ 10:51 am
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Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 5: Success by Association — April 20, 2010 @ 6:24 am
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Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 4: Expanding Your Line — April 20, 2010 @ 6:26 am
[...] Read Part 1: Self-Promotion << Read Part 2: Twitter << Read Part 3: Giving Customers VIP Deals << Read Part 4: Expanding Your Line << [...]
Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 6: Well-Timed Campaigns — April 21, 2010 @ 8:06 am
[...] Read Part 1: Self-Promotion << Read Part 2: Twitter << Read Part 3: Giving Customers VIP Deals << Read Part 4: Expanding Your Line << [...]
Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 7: Stimulating the Senses — April 22, 2010 @ 8:11 am