The Best Thing I Did For My Business Part 1: Self-Promotion
For the next two weeks I’ll be running a series called “The Best Thing I Did For My Business.” In this series I’ll be sharing experiences from real life online retailers as they explain the best thing they did in the last year to grow their business.
Sextoy.com owner Dave Levine had a unique problem for his online business: How do you get word of mouth for a business people are shy to discuss? Levine says “People don’t want to talk about “sex toys” but they do want to talk about Hollywood parties, hot girls, and entrepreneurs. So by promoting myself, I found it much easier to get press.”
Levine has appeared on several reality TVs hows including Millionaire Matchmaker and Joan Rivers’ How’d You Get So Rich. By making a name for himself in the spotlight, his business reaped the benefits. Levine also says that SEO has been a huge impact on the growth of his business.
Do It Yourself:
You too can help your business by drawing attention to yourself. Although this strategy is often easier for extroverts, the web makes it easy to appear outgoing, even if you’re shy when you’re not behind a computer.
Go where your customers are and get involved in their scene either online or off. Make friends (real or virtual) at conventions, online forums, blogs, parties, etc. Being visible is a great way to create visibility for your business.
Tried this tactic?
Discuss your experiences with self-promotion and how it helped grow your business in the comments below.
Read Part 2: Twitter >>
Read Part 3: Giving Customers VIP Deals >>
Read Part 4: Expanding Your Line >>
Read Part 5: Success by Association >>
Read Part 6: Well-Timed Campaigns >>
Read Part 7: Stimulating the Senses >>
Read Part 8: Harnessing the Press >>
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I’m excited about your series as the topic can stir up a variety of innovative ideas. Even though I’m not shy, I still have a bit of an issue with pushing my product/artwork without feeling like I’m a used car salesman. I for one wear my artwork fashioned on a belt buckle. In fact, over the weekend I went to a couple of dinner parties and without saying a word, I had several people comment on my work. Thus, they went home with business cards and one signed up for a workshop I offer. Your blog is much appreciated, Nadine Sage
Comment by Nadine Sage — April 12, 2010 @ 12:03 pm
[...] << Read Part 1: Self-Promotion << Read Part 2: Twitter var addthis_pub = ''; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, twitter, google, facebook, reddit, live, more'; Comments (0) [...]
Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 3: Giving Customers VIP Deals — April 14, 2010 @ 8:28 am
[...] << Read Part 1: Self-Promotion Read Part 3: Giving Customers VIP Deals >> var addthis_pub = ''; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, twitter, google, facebook, reddit, live, more'; Comments (0) [...]
Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 2: Twitter — April 14, 2010 @ 9:00 am
[...] << Read Part 1: Self-Promotion << Read Part 2: Twitter << Read Part 3: Giving Customers VIP Deals var addthis_pub = ''; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, twitter, google, facebook, reddit, live, more'; Comments (0) [...]
Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 4: Expanding Your Line — April 15, 2010 @ 10:48 am
[...] << Read Part 1: Self-Promotion << Read Part 2: Twitter << Read Part 3: Giving Customers VIP Deals << Read Part 4: Expanding Your Line var addthis_pub = ''; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, twitter, google, facebook, reddit, live, more'; Comments (0) [...]
Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 5: Success by Association — April 19, 2010 @ 11:15 am
[...] << Read Part 1: Self-Promotion << Read Part 2: Twitter << Read Part 3: Giving Customers VIP Deals << Read Part 4: Expanding Your Line << Read Part 5: Success by Association var addthis_pub = ''; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, twitter, google, facebook, reddit, live, more'; Comments (0) [...]
Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 6: Well-Timed Campaigns — April 20, 2010 @ 6:23 am
[...] << Read Part 1: Self-Promotion << Read Part 2: Twitter << Read Part 3: Giving Customers VIP Deals << Read Part 4: Expanding Your Line << Read Part 5: Success by Association << Read Part 6: Well-Timed Campaigns var addthis_pub = ''; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, twitter, google, facebook, reddit, live, more'; Comments (0) [...]
Pingback by Smaller Box :: Blog :: The Best Thing I Did For My Business Part 7: Stimulating the Senses — April 21, 2010 @ 8:07 am
[...] different entrepreneurs and asked them about the best thing they did for their business. One of the entrepreneurs I spoke to said self-promotion was his number one tactic and mentioned appearing on reality shows. There’s no doubt that getting your face on TV can [...]
Pingback by Smaller Box :: Blog :: Cool Tools: Reality Wanted — June 9, 2010 @ 6:52 am
[...] Sextoy.com owner Dave Levine had a unique problem for his online business: How do you get word of mouth for a business people are shy to discuss? Levine says “People don’t want to talk about “sex toys” but they do want to talk about Hollywood parties, hot girls, and entrepreneurs. So by promoting myself, I found it much easier to get press.”–READ MORE- Smaller Box: Case Studies. [...]
Pingback by Sex Toy Dave is Quoted in Three Blogs — June 11, 2011 @ 6:55 am