October 8, 2009

Everything You Ever Wanted to Know About Cross-Promotion (but were afraid to ask)

Filed under: Branding,Promotions — Tags: , , , — Meredith @ 11:39 am

Imagine you have a company newsletter with 300 subscribers. Your website gets 3000 visitors each month and you’ve managed to amass 100 fans on Facebook. You’re using these channels to promote special sales and discount codes and seeing a trickle of a response from customers. Now imagine you could let two or three times as many people know about your current promotions without spending a dime. How is such a thing possible? With cross-promotion!

Cross-promotion is marketing activity that is mutually beneficial for two or more businesses. You may already engage in some of this now by having a friend in business insert your promotional flyers into orders she ships to customers. Big businesses do this type of marketing too. You’ve probably seen the Geico commercials featuring Mrs. Butterworth syrup, for example. There are lots of ways to engage in cross-promotional activities but before we explore some examples, first you need to know how to pick the right partner…

Read the rest of this article on Modish Biztips, where I posted it as a guest contributor >>

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6 Comments »

  1. […] share of the voice Your website or blog should be 100% dedicated to YOUR brand. I am not against cross-promoting with a hand-picked partner, but there is no reason to let competitors or unrelated businesses […]

    Pingback by Smaller Box :: Blog :: 3 Reasons to Ditch the Ads — March 11, 2010 @ 8:01 am

  2. […] Christmas, geeks, men, foodies, artists, etc.). Feature your own items and maybe even team up with a cross-promotion partner and include some of their items in your guide in exchange for their listing your items in their […]

    Pingback by Smaller Box :: Blog :: 3 Crafty Ways to Optimize for Google AND Your Customers — March 23, 2010 @ 11:30 am

  3. […] Your Invoices, Get 15% More Qualified Traffic – great step by step instruction on how to use cross-promotion (on your invoices) to boost […]

    Pingback by Smaller Box :: Blog :: Link Love: The Most Valuable Small Biz Articles Posted This Week — April 2, 2010 @ 7:00 am

  4. […] If you’re going to connect with peers, do it in a way that has an end goal in mind like cross-promotion or collaboration. Amassing thousands of other business owners as friends/fans/followers is probably […]

    Pingback by Smaller Box :: Blog :: 5 Time Management Tweaks To Grow Your Business: Do This Not That — September 20, 2010 @ 6:36 am

  5. […] social media. You might want to engage fellow artisans or small business owners to engage in some cross-promotion or collaborations.  Here are some examples of how this could be […]

    Pingback by Smaller Box :: Blog :: Using Social Media to Build Relationships With Your Target Markets — September 21, 2010 @ 6:58 am

  6. […] Reading: Everything You Ever Wanted to Know About Cross-Promotion var addthis_pub = ''; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, […]

    Pingback by Smaller Box :: Blog :: Lose the Link Farm: 5 Better Ways to Trade Links and Cross Promote — November 9, 2010 @ 8:05 am

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