Giveaways and contests are a popular way to market your business. They engage customers, give them a reason to take a desired action and help get your business noticed. That said, contests and giveaways aren’t magic bullets. They won’t rocket your unknown business to superstardom over night. If you want your contest or giveaway to perform at its peak, you’re going to have to apply a little elbow grease. All too often, a business owner will come up with a contest and then wonder why no one’s participating. The answer: no one’s heard about it…
Read my tips on how to get your contest noticed over on Indie Fixx, where I posted this article as a guest contributor >>
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Imagine you have a company newsletter with 300 subscribers. Your website gets 3000 visitors each month and you’ve managed to amass 100 fans on Facebook. You’re using these channels to promote special sales and discount codes and seeing a trickle of a response from customers. Now imagine you could let two or three times as many people know about your current promotions without spending a dime. How is such a thing possible? With cross-promotion!
Cross-promotion is marketing activity that is mutually beneficial for two or more businesses. You may already engage in some of this now by having a friend in business insert your promotional flyers into orders she ships to customers. Big businesses do this type of marketing too. You’ve probably seen the Geico commercials featuring Mrs. Butterworth syrup, for example. There are lots of ways to engage in cross-promotional activities but before we explore some examples, first you need to know how to pick the right partner…
Read the rest of this article on Modish Biztips, where I posted it as a guest contributor >>
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The key to brand building is telling a story. Anyone can sell handbags or earrings, part of what makes your products stand out is the personality behind the business. There are lots of great ways to show a bit of yourself to your customers: create a Flickr account, maintain a blog. Share your process, share your workspace, share a bit of you. One valuable way to share with your customers is through your charitable activities. We all like to do business with socially responsible companies, so if you’re involved with a good cause make this part of your brand’s story…
Read the rest of this article on Modish Biztips, where I posted it as a guest contributor >>
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