When you start asking indie shop owners how to market your business, inevitably PR will come up. Shop owners will tell you how they scored loads of sales after getting a write up on a blog like Design Sponge, Indie Fixx or Modish. Look hard enough and you’ll even find terrific lists like this, featuring every major blog under the sun that writes about handmade goods. Sounds simple right? Beg these bloggers to feature you and you’ll be rich before you know it.

Not so fast. Just because every other indie biz owner is soliciting Modish, Indie Fixx, Poppytalk, Scoutie Girl and the myriad of other well known indie blogs, that doesn’t mean you should. By all means, put these blogs on your press list, they’re all great. But don’t stop there. If you really want to have a terrific press list you’re going to have to be a little more creative…

Read the rest of this article on Modish Biztips, where I posted it as a guest contributor >>